Monthly Archives: December 2013

The recent debate over two controversial advertisements highlighted the need for media literacy training.While the industry’s self-regulatory group (Advertising Standards Authority of Singapore - ASAS) acknowledged indecency and called for it’s removal, it was ironically some man-in-the-street who feel otherwise. Studies show that only 8% of advertising messages are processed by our brains, with the…

Mobile gaming is fast becoming the dominant past-time of kids in IT-enabled Singapore. From mealtime to bedtime, it’s rare to find a child who is not connected to either the iPhone, Nintendo Gameboy, Playstation Portable or a mobile device of some sort. Many parents worry about the impact of such a radical change in the…